CLIENT FOCUSED. SUCCESS DRIVEN.
Smartlaw is a new law firm serving Jackson, Mississippi, created by attorney Sam Martin. When we first met with Sam he needed to make a entrance into the market on his own, since he had previously been with a large law firm in the same area. Smartlaw tasked us with creating brand awareness, building an online user experience that guided customers easily through their webpage, as well as ensuring their website could compete on search engines against more well established firms. We provided a full branding package which included brand identity, logo design, color palette, business cards, letterhead, and advertising materials.
Established the brand on multiple social media platforms. Provided extensive social media marketing, ad design, while increasing brand awareness and engagement with customers leading up to firms launch date.
Provided an analysis of current SEO rating and optimized the Smartlaw website using strategic keywords to increase organic website traffic.
Created a new, responsive website, optimized for all screen sizes. We enhanced search and sort functionality, while focusing on the natural client experience and flow from initial visit, to services viewing, to consultation request.
Working with Sam, we created a branding package which included a logo design, business cards, and more in an effort to introduce the brand, its mission, and how it began.