8 OUT OF 10 PEOPLE WILL READ YOUR HEAD LINE
BUT ONLY 2 OUT OF 10 WILL READ THE REST OF WHAT YOU WROTE
HERE ARE THE 5 POINTS YOU NEED TO FOLLOW TO MAKE SURE PEOPLE READ AND INTERACT WITH YOUR CONTENT
The results are in! Throughout February, Hippo readers voted for their favorite things about southern New Hampshire, from their favorite breakfast to their favorite place to take visiting relatives.
After hand-counting the votes, Hippo presented Revival Kitchen & Bar with Three Best of the Best Awards which include:
As the newest high-end farm-to-table restaurant featuring New Hampshire's 2013 Best Chef of the Year, Revival Kitchen needed to make a splash when opening their doors for the first time. We were tasked with increasing brand awareness and engagement on social media while creating an online user experience that guided customers easily through their webpage when viewing menu choices and making reservations. Additionally, branding was a top priority. What we did was provided a full branding package which included identity, logo design, color palette, business cards, and advertising materials.
You'll soon be able send and receive money from your friends within Apple Pay.
The new feature was announced at WWDC, Apple's annual developer conference. Much like money transfer app Venmo, Apple Pay can now support peer-to-peer payments.
The feature will be integrated directly into iMessage, so users can send money directly within a conversation with a friend.
The feature will use Touch ID to make sure the transfers are secure.
Once transferred, the money will go into an Apple Pay cash card. You'll then be able to send that card to friends or family, or transfer it directly to your bank.
Apple didn't immediately say whether it would charge either the sender or the recipient for the service.
The feature will be available as part of iOS 11 and WatchOS 4, which will arrive later this year.
Pine & Bars Co., digital marketing and design company, was born in Concord just like its founder and creative director, Michael Browning. Brought up in Bow by his Vermonter mom and entrepreneur dad, Michael attended Bow High School and then traveled south for college. He began his college journey in Mississippi but finished up his schooling at the University of Alabama, where he studied consumer affairs with a focus on marketing. After college, Michael found himself working for a sports marketing company in Boston where he focused on events, product placement, and sponsorship for NASCAR and LPGA.
Welcome Home. The words that, over the last year, greeted guests to Airbnb. Innocuous and charming. Small town language for a big world vision: to let people feel a part of a culture by placing them at the sacred heart — the home.
And yet their homes have evolved into homogeneity. No longer a reflection of an exotic society outside, interiors have become what Kyle Chayka coined as ‘AirSpace’. A word that captures the familiar-unfamiliar aesthetic, a coffee-shop simulacrum of exposed brick, reclaimed wood, Edison bulbs, Nespresso...
I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.
They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.
Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you are finally over it, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis.
Talking about consistency, in his 6000th blog post last week, the legend Seth Godin reminded us once again that you can’t build authority overnight:
“Abbey Ryan has painted a new painting every day for 8 years. Isaac Asimov published 400 books, by typing every day. This is post #6000 on this blog. Writer’s block is a myth, a recent invention, a cultural malady.”
At a product marketing conference a couple of weeks ago, several speakers (including myself) asked the audience if their companies had created buyer personas.
Surprisingly, not many people raised their hands — at best 20% of attendees.
As a marketer, it was puzzling because it is challenging to target consumers without in-depth information about who they are, how they make purchase decisions and what’s important to them.