Airbnb: a real-life Westworld?

Airbnb: a real-life Westworld?

Welcome Home. The words that, over the last year, greeted guests to Airbnb. Innocuous and charming. Small town language for a big world vision: to let people feel a part of a culture by placing them at the sacred heart — the home.


And yet their homes have evolved into homogeneity. No longer a reflection of an exotic society outside, interiors have become what Kyle Chayka coined as ‘AirSpace’. A word that captures the familiar-unfamiliar aesthetic, a coffee-shop simulacrum of exposed brick, reclaimed wood, Edison bulbs, Nespresso...

Why Snapchat Will Be Great for B2B Companies

Why Snapchat Will Be Great for B2B Companies

I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.

They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.

Side Project Marketing Is the New King

Side Project Marketing Is the New King

Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you are finally over it, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis.

Talking about consistency, in his 6000th blog post last week, the legend Seth Godin reminded us once again that you can’t build authority overnight:

“Abbey Ryan has painted a new painting every day for 8 years. Isaac Asimov published 400 books, by typing every day. This is post #6000 on this blog. Writer’s block is a myth, a recent invention, a cultural malady.”

The Most Critical Step to Successful Marketing and Sales

The Most Critical Step to Successful Marketing and Sales

At a product marketing conference a couple of weeks ago, several speakers (including myself) asked the audience if their companies had created buyer personas.

Surprisingly, not many people raised their hands — at best 20% of attendees.

As a marketer, it was puzzling because it is challenging to target consumers without in-depth information about who they are, how they make purchase decisions and what’s important to them.

How Small Businesses Can Cash In On Pokemon Go

How Small Businesses Can Cash In On Pokemon Go

Amidst a brutal week of controversy and tragedy amplified through the social channels, a silly game has created an overnight sensation in both the digital and physical world.   Exploding across the internet in the form of videos, memes, blogs…Pokemon GO has people leaving the comfort of their homes and hobbit holes to capture these digital pocket monsters in their native wild.

Pokémon GO is an augmented reality game which requires users (Pokemon Trainers) to go outside and physically seek out digital monsters as well as catching, training, battling, and nurturing them.

How Businesses Can Use Snapchat Geofilters

How Businesses Can Use Snapchat Geofilters

If Indiana Jones were around today you wouldn't find him in some distant jungle out-running bad guys, or in a remote desert, or searching for a lost temple. Instead, he'd be craftily disguising himself in a hoodie and white Vans, sneaking about the halls of Snapchat, carefully altering the weight of his sandbags in preparation for the great trade of his career: The Holy Grail of the 2016 marketing industry...Snapchats Geofilter IP.

Budweiser has a new name, and that name is America

Budweiser has a new name, and that name is America

Let's just get this out of the way quickly because you're probably not going to understand it the first time I say it: Budweiser is renaming its beer "America." The beer Budweiser will henceforth be known as America. When you gingerly lift a tall boy of Budweiser out of your bodega's fridge, what you'll really be lifting is a tall boy of America. Got it? Budweiser, the King of Beers, will now respond only to its new chosen name, America.